Attention Fashion People!

I believe an apology is in order

You may not have guessed, but I don't know a lot about fashion. I'm guilty of wearing checkered jammy pants and striped shirts on Saturday mornings. I've also been guilty of wearing a hoody AND hooded sweatshirt. That's right. Two hoods. I pretty rocked it though. The trick is to rock it like you own it. Anyway, in order to atone for my fashion sins, I've compiled some helpful information.

Ok, anyway... Here is some general guidance I've compiled for fine-tuning your portfolios.

1. Have a look here for some great fashion portfolios: https://www.siteinspire.com/websites?categories=63+19
2. Fashion Marketing sites tend to be very image-heavy. Make sure it's clear users can tell what they're looking at, and what your role was. You've got some great shots, but your portfolio should make it clear that it was your creative vision that brought it all together. 
3. Tell people what you do. What are your strengths? What do you want to do? What do you do best? Make sure when people first hit your site, they have context for the work they're seeing.
4. Take a long, hard look at your work and remove anything you think isn't top-notch. This is tough, because we're all attached to our work. The problem is, nobody else is. They'll only see something that doesn't quite have "it" and won't be impressed. This happens in every industry... Music, film... Often times the director has to make the agonizing decision to leave her favorite scene on the cutting room floor. But why? Because it didn't support or took away from the overall story. If you've got something that's not quite ready for prime time, either swallow hard and pull it, or blow off the dust and polish it up. Sometimes we don't quite have the time to finish a project and it sits on a shelf. Finish it up!
5. Include project details. In viewing some portfolios this morning, I notice that not all portfolio sites have descriptions for every picture, but the ones I liked gave me the ability to see the overall project details. This is important because you get to tell your story. Goals, how you overcame adversity, improvised, and generally kicked ass. ;)
6. Don't paint yourself as a small-town girl/boy. The fashion world tends to paint itself as a global/international world of glitz and glamour. You don't want to be perceived as a naive kid from a small town who will have their dreams crushed by the fast pace of the big city. Your bio should reflect your industry. Caveat: If your strategy is to paint yourself as the small town success story who, through raw talent and tenacity, clawed your way up... You're painting a picture of someone who paid their dues and earned their stripes. But generally, look at the bios from the link above and see what they do. Don't be afraid to borrow ideas you like... Just don't directly plagiarize. 

Cheers!