A site without content is simply an empty shell.
That's a metaphor for your life. Let's fill up that emptiness with all kinds of great content. I'm tipping my hand a little for this week as we'll start thinking a bit more about content, as we'll be locking down our structure.
Heads-up! I'm not looking for you to create any content just yet...
I just wanted you to be thinking about your content. Ponder. Daydream. Imagine the "you" you want to present to the world. Does it seem like I'm talking about something besides your portfolio pieces? If so, that's because I am. Your site will likely also contain some words. Words that describe your work, words that describe your process, words that paint the best picture of you possible.
I'm not talking about you as a person...
I'm talking about you as an entity. A marketable commodity. A professional persona. Who do you want to be? How do you want to show up? There are some fine lines between Confident/Arrogant, Personal/Unprofessional. Put yourself in their shoes. Literally. You are about to pay large coin to hire a photographer (for example. Not picking on Photo here) for one of the most important events of your life or career. Who do you hire? Do you hire someone who appears dependable, professional? Or do you take a gamble on the artsy dreamer? There is no right answer to that question, however, the way we position ourselves will absolutely determine who we attract as customers, and ultimately the trajectory of our careers. Take this seriously. It's your life.
Looking forward to hearing your thoughts below.
Cheers!
- B