Think of this class as a rehearsal for your life. There will be projects, stakeholders, requirements, and deadlines. Don't forget about rewarding work! Let's aim high, roll up our sleeves, and climb this mountain.
Who's with me?
I typically enjoy doing competitive analysis as a way to figure out "what not to do". I like how the article touched on that it not only is beneficial to see what the competitors are doing, but also a great way just to research your own design abilities, interests, dislikes, etc. Great read, thanks!
As soon as I began reading the article, I asked myself this question. What is the difference between a Competitive Analysis and a Feature Comparison Matrix? Through extensive googling, this is what I found.A Competitive Analysis is a list of competitors including their strengths, weaknesses, product summaries, market outlook and strategies used by each competitor to achieve their objectives. A Feature Comparison Matrix is a tool to compare the features and functionality of competitive products or services in a side by side table. They are pretty much the same, but I think the Feature Comparison Matrix focuses more on the following atributes as opposed to the marketing objectives of the Competitive Analysis: • Efficient Navigation • Organizational Clarity • Clear Labeling • Consistent Design • Matching User Expectations • Effective Visual Design • Supporting Readability & Scanability • Facilitating User Tasks • Providing Help Either way, the similarities between a Competitive Analysis and a Feature Comparison Matrix allows for discussion in areas of improvements, emulations and overall product outlook.
I typically enjoy doing competitive analysis as a way to figure out "what not to do". I like how the article touched on that it not only is beneficial to see what the competitors are doing, but also a great way just to research your own design abilities, interests, dislikes, etc. Great read, thanks!
ReplyDeleteAs soon as I began reading the article, I asked myself this question.
ReplyDeleteWhat is the difference between a Competitive Analysis and a Feature Comparison Matrix? Through extensive googling, this is what I found.A Competitive Analysis is a list of competitors including their strengths, weaknesses, product summaries, market outlook and strategies used by each competitor to achieve their objectives.
A Feature Comparison Matrix is a tool to compare the features and functionality of competitive products or services in a side by side table. They are pretty much the same, but I think the Feature Comparison Matrix focuses more on the following atributes as opposed to the marketing objectives of the Competitive Analysis:
• Efficient Navigation
• Organizational Clarity
• Clear Labeling
• Consistent Design
• Matching User Expectations
• Effective Visual Design
• Supporting Readability & Scanability
• Facilitating User Tasks
• Providing Help
Either way, the similarities between a Competitive Analysis and a Feature Comparison Matrix allows for discussion in areas of improvements, emulations and overall product outlook.